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Weet-Bix and Lite-Bix Given Gold Label Rating in 'The Australian Healthy Shopping Guide'

Australia’s favourite breakfast cereal, Sanitarium Weet-Bix has been applauded with a Gold Label rating in the new ‘Australian Healthy Shopping Guide’.

Featured on Network Seven’s Today Tonight on 20 March 2007, the ‘Australian Healthy Shopping Guide’ lists 1,300 products by type and brand and features foods low in fat, sugar and calories and high in nutrients & fibre.

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Ranking products in three tiers, Gold, Silver and Bronze according to their nutritional goodness, Weet-Bix, together with Lite-Bix both were given a Gold rating and Weet-Bix Hi-Bran was given a silver tick of approval in the breakfast cereal category.

Sanitarium’s Group Brand Manager for Cereals, Andrew Hewson, says it would have been hard to go past Weet-Bix as a Gold Label breakfast option.

“Weet-Bix has a been the number one breakfast cereal for almost 40 years.  It is high in fibre and wholegrain content, is low in fat and sugar, and is low GI when served with milk.  We are thrilled for Australia’s favourite breakfast cereal to again be recognised as a great way to start your day.

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“We are very excited for other brands under the Weet-Bix banner, Lite-Bix and Hi-Bran to also receive top level ratings  - a great testament to the goodness of the Weet-Bix range”.

Over a century ago, in 1898, Adventist missionaries opened a small business in Melbourne, Australia, with the vision to help people 'learn to stay well' -the meaning of the word Sanitarium - by linking good diet with good health.

Sanitarium’s enduring mission is to inspire and resource our community to experience happy, healthy lives. Sanitarium remains proudly 100% Australian owned. 

Sanitarium is one of Australia’s most trusted brands and has a reputation for producing quality health foods.

Weet-Bix is Australia’s No. 1 selling breakfast cereal and So Good, is the leader in the soymilk category.

Sanitarium’s Nutrition Service is a free advisory service for consumers and health professionals. Highly trained nutritionists and dietitians provide friendly, helpful unbiased advice and easy to follow recipes to help people make healthy food choices.

Visit www.sanitarium.com.au for more information about the Sanitarium Health Food Company and its products.